It seems like the entire world - from the Silicon Valley, to creatives, to solopreneurs - is harnessing (in some cases, co-opting?) the power of community. By ‘community’ I mean people who share a purpose or need, who choose to belong to each other in a certain container, and whose identities may be informed by this belonging. And by ‘power’, I mean business model.

This trajectory makes sense, given the rise of social digital technologies, the commodification of many offerings which used to be free-er, the unbundling of many larger companies, technologies, or institutions leaving room for offerings that meet…


Why should the IPO be the ideal most entrepreneurs strive for? Meet the new model challenging the dominant Silicon Valley narrative.

artwork: gini moore

ICYMI Whitney Wolfe Herd led Bumble to its IPO on NASDAQ late last week. The internet went pretty bananas for it (at least in my bubble). People (including me) are delighted to see a new record broken by a 31 year old female founder & CEO, and with a baby on her hip no less! Of course, many note that her achievement is still too rare. And for Black founders, rarer still. There were echoing calls across the interwebs: “We need more VCs focused on people-of-colour!” And “we need more accelerators for women only!” But rather than galvanized, I was…


In the face of global crises, let’s stop elevating personal sacrifice as our greatest source of solutions; it’s time to seek each other, imagine together, and act collectively if we want to accelerate change.

credit: C Bryck

Do you keep an ever-growing mental list of all the things you should and shouldn’t do? Buy less! Recycle more! Don’t fly! Go vegan! Ditch the plastic straw! Take your money elsewhere! Drive electric! Don’t procreate! Bring your own bag! Speak-up! Be courageous! Be the change!

My own list has become terribly long — inexhaustible and exhausting. But for ‘good people’ [read: affluent, privileged, middle class, educated] who desire a more just and equitable future, our most prevalent strategy seems to be the strength and morality our own free wills. Guess we better get on with saving the world, one-vegan-burger-at-a-time.

Oona Eager

I am a community and collaboration designer living in Amsterdam. I like to write, too. Find out more about my work at http://oonaver.se

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